La Sportiva, Italian company well regarded for its excellent footwear, has announced in a recent press release its plan to branch out in the ski apparel market for winter 2012.
This will mark the first effort of the brand to diversify and apply its knowledge to making great apparels. Stated to debut next winter and demoed at the 2012 OR Winter Market, this new range of products will include hard shells, soft shells, insulation mid layers as well as base layers. A complete collection said to take full advantage of existing partnership with waterproof-breathable membrane maker W.L. Gore.
A few examples were given in the shape of Men’s Storm Fighter and Resolute jackets and pants using respectively Active Shell and Pro Shell technologies.
Full PR:
(Boulder, Colo.) –La Sportiva North America, makers of the world’s finest mountain products, announces today that it will debut a full line of technical ski mountaineering apparel at the 2012 OR Winter Market, SIA Snowshow, and ISPO Munich tradeshows.
“The culture of ski mountaineering is thriving in Europe and shows signs of significant growth in North America,” states Jonathan Lantz, president of La Sportiva North America. “Our team of designers in the Dolomites used feedback from some of the world’s best ski mountaineers to design apparel that is fast, light and highly efficient. For randonee racing, backcountry touring, and alpine climbing, the La Sportiva apparel line sets a new bar for performance and innovation.”
La Sportiva will distribute its apparel line in specialty outdoor retail stores where the brand’s recognition is strong. The line includes hard shells, soft shells, insulating mid layers, and performance base layers.
“Our ability to improve, innovate and evolve on what already exists in the marketplace is an important reason why we are bringing this line to market,” added Lantz. “This apparel will nicely complement the ski mountaineering hardware that we brought to market last year. Our focus is to produce products that specifically address the needs of the modern backcountry enthusiast.”
In the new apparel line, La Sportiva continues its long-running partnership with W.L. Gore and Associates to utilize the highest performing fabrics available. The Men’s Storm Fighter jacket and pants feature GORE-TEX® Active Shell. Weighing in at 11.14 ounces for the jacket and 18.13 ounces for the pants, the combination is one of the lightest, fully waterproof breathable jacket and pant combinations on the market. In addition, the Resolute jacket and pants use GORE-TEX® Pro Shell and the Adjuster jacket utilizes GORE-TEX® Windstopper for versatile all-mountain use.
The full line of La Sportiva’s Fall 2012 products, including ski mountaineering hard goods and apparel will be on display throughout the 2012 OR Winter Market at the La Sportiva booth, #7013, and at the SIA Snowshow in La Sportiva booth #4246. To make a media appointment, please contact Cory Lowe at [email protected].
