Coleman Camping are teaming with Research Rockstar, a market research training company, to find out what will be the outdoor trends of the coming years.
Users are asked to vote on different ideas, like “In 2012: Tent camping will be MORE popular than cabin camping” or “In 2012: Day trips featuring hiking will grow in popularity”. You start with a number of chips, 20 to be precise, and spread them between the different ideas you think will be the trends in 2012.
Apart from actually getting some data on next year’s hot trends, it is a good way to test a new market research method, so if you have 5 minutes to spare, give them a hand:
- Go to: http://outdoors.ideascale.com/
- See the “register” link in the upper right corner, and complete the registration (very short)
- Log in to the site.
- Scroll down the list of ideas (or “predictions”, if you prefer)
- To vote, click “Manage Chips”. You have 20 “poker chips” to spend on any combination of ideas you choose.
- To add a comment, just click the “Add your comment” button under each idea.