TomTom to release GPS sports watches under its own name

To follow in the GPS sports watch sector, it is GPS giant TomTom’s turn to enter the market with a pair of watches, this time branded under it own name.

The Dutch company announced a few weeks ago the imminent release of the TomTom Runner and the TomTom Multisport. The first one, as its name suggest, will be designed for joggers while the Multi-Sport will add functionalities like swimming motion sensor or barometric altimeter and will let you track speed, distance, pace and other metrics.

The watches are controlled by one unique button on the wrist. The interface is said to be very simple to navigate and read.

“We know that most GPS watches on the market are too bulky and complicated to use while training”

said Corinne Vigreux, managing director, TomTom Consumer.

“Just as we developed easy-to-use navigation products that changed the way that people move from A to B, we have developed a range of ultra-slim GPS sport watches that are far more comfortable to wear and far easier to use. Runners and multi-sport athletes can now view their performance information at-a-glance, making it easier to achieve their fitness goals.”

Quoted battery life is 10h in GPS mode, which is OK when looking at the competition but nothing incredible.